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READER PROFILE  
GENDER
Male 43%
Female 57%
AGE
Adults 25-54 43%
Average Age 57
HOUSEHOLD
Married 74%
Own a Pet 62%
Own a Home 94%
Average HHI $72,000
Average Lot Size 39 Acres
READERSHIP PATTERNS
Readers Per Issue 1.9
Read 3-4 of the last 4 Issues 83%
Read 4 of the last 4 Issues 72%
Avg. Time Spent Per Issue 32 min.
DRAWN TO ACTION
In the last 12 months our readers performed
the following actions as a result of our magazine...
Cut out/Used a recipe 60%
Saved an article 32%
Cut out a Coupon 19%
Bought/Requested Information/ Recommended a Product or Service 19%

READER INTEREST

INTERNET USAGE

Used the Internet in last 30 Days

93%

While online our readers...
Made a Personal Purchase 61%
Obtained Medical Information 43%
Obtained Information for an Automobile Purchase 22%
Nearly 100% of our responders use the internet every day!

AUTOMOTIVE
Have an Auto Loan

24%

Own 3 or more Autos

44%

Own a Pick-up 63%
Bought Tires in the Past Year

61%

TRAVEL
Took a Trip in the Last Year

98%

Took 4 or more Trips

44%

Average Trips Per Person
6

HOME IMPROVEMENT
Our readers recently performed...
Any Home Improvement 43%
Remodeled Kitchen/Bath 21%
New Flooring 13%
Roofing 13%
92.7% of our readers plan an energy
efficient fix in the next 12 months!

LAWN AND GARDEN
Own a Lawn Mower 91%
Own a Chainsaw 68%
Own a Riding Mower 65%
Own a Garden Tractor 28%

Source: All research in this brochure, unless otherwise noted, are derived from the Mediamark Research Inc., Custom Division NCM Study, June 2010, October 2007, December 2004 and October 2001.Some data may reflect averages from these studies.

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