GENDER |
| Male |
43% |
| Female |
57% |
AGE |
| Adults 25-54 |
43% |
| Average Age |
57 |
HOUSEHOLD |
| Married |
74% |
| Own a Pet |
62% |
| Own a Home |
94% |
| Average HHI |
$72,000 |
| Average Lot Size |
39 Acres |
READERSHIP PATTERNS |
| Readers Per Issue |
1.9 |
| Read 3-4 of the last 4 Issues |
83% |
| Read 4 of the last 4 Issues |
72% |
| Avg. Time Spent Per Issue |
32 min. |
DRAWN TO ACTION |
In the last 12 months our readers performed
the
following actions as a result of our magazine... |
| Cut out/Used a recipe |
60% |
| Saved an article |
32% |
| Cut out a Coupon |
19% |
| Bought/Requested Information/
Recommended a Product or Service |
19% |
|
READER INTEREST
|
INTERNET USAGE |
| Used the Internet in
last 30 Days |
93% |
While online our readers... |
| Made a Personal Purchase |
61% |
| Obtained Medical Information |
43% |
| Obtained Information for an
Automobile Purchase |
22% |
Nearly 100% of our responders use the
internet every day! |
|
AUTOMOTIVE
|
| Have an Auto Loan |
24% |
| Own 3 or more Autos |
44% |
| Own a Pick-up |
63% |
| Bought Tires in the Past Year |
61% |
|
TRAVEL
|
| Took a Trip in the Last Year |
98% |
| Took 4 or more Trips |
44% |
| Average Trips Per Person |
6 |
|
HOME IMPROVEMENT
|
Our readers recently performed... |
| Any Home Improvement |
43% |
| Remodeled Kitchen/Bath |
21% |
| New Flooring |
13% |
| Roofing |
13% |
92.7% of our readers plan an energy
efficient fix in the next 12 months! |
|
|
LAWN AND GARDEN
|
| Own a Lawn Mower |
91% |
| Own a Chainsaw |
68% |
| Own a Riding Mower |
65% |
| Own a Garden Tractor |
28% |
