| CIRCULATION
Wisconsin Energy Cooperative News
has a circulation of more the 166,000, primarily in the western
three-quarters of Wisconsin.
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POLICY
GUIDELINES
Advance payment is required on new display accounts. We reserve the
right to refuse advertising that we consider inappropriate for any reason.
Our policy prohibits acceptance of “personals” or advertising for 900
numbers. We may request samples of unknown mail-order merchandise
before accepting advertising. For display ads, one tear sheet will be
provided with invoice unless otherwise requested by agency.
STANDARD SIZES AND PRICES
Wisconsin Energy Cooperative News is
a magazine that utilizes three columns of 2-1/4 inches wide.
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ADVERTISING RATES AND DATA
(Effective
September 1, 2007)
BLACK AND WHITE
Column inch B&W |
95.00 |
1/6 page B&W |
416.00 |
1/4 page B&W |
694.00 |
1/3 page B&W |
826.00 |
| 1/2 page B&W |
1,225.00 |
2/3 page B&W |
1,617.00 |
Full page B&W |
2,311.00 |
COLOR
Four-color process for inside ads |
750.00 |
Spot color |
346.00 |
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PREMIUM
POSITIONS
2nd cover (inside front),
includes four-color process |
3,362.00 |
3rd cover (inside back), includes four-color
process |
3,362.00 |
4th cover (back), includes four-color
process |
3,605.00 |
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FREQUENCY/COMMISSION DISCOUNTS
Three display ad insertions
within a year |
2% Discount |
Six display ad insertions within a year |
5% Discount |
Twelve display ad insertions within a
year |
10% Discount |
Agency Discount for digitally
provided display ads |
15% Discount |
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ISSUE
AND CLOSING DATES
Wisconsin Energy Cooperative News is published monthly, reaching
readers by the first of the month. Deadline for space reservations for
display ads is the 20th of the month, two months prior to the issue date
(e.g., May 20 for July issue). The deadline for artwork is the 1st of the
month prior to the issue date. The classified ad deadline is the first day of
the month prior to date of issue (e.g., May 1 for the June issue).
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We are anxious to help you with advertising
inserts, reply cards, or special services. Please call for
quotes and specifications.
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Subscriptions for those who are not members of participating rural electric
co-ops are $10 per year (12 issues), or $28 for three years (36 issues).
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MECHANICAL
REQUIREMENTS
(Trimmed pages are 8-3/8
x 10-7/8 inches).
PAGE UNIT | INCHES WIDE | X | INCHES DEEP | Full | 7-3/8 | X | 9-3/4 |
2/3 page | 4-5/8 | X | 9-3/4 | 1/2 page horiz | 7-3/8 | X | 4-7/8 |
1/2 page vert | 4-5/8 | X | 7-3/8 | 1/3 page horiz | 4-5/8 | X | 4-7/8 |
1/3 page vert | 2-1/4 | X | 9-3/4 | 1/4 page | 4-5/8 | X | 4 |
1/6 page horiz | 4-5/8 | X | 2-1/4 | 1/6 page vert | 2-1/4 | X | 4-7/8 |
Column inch | 2-1/4 | X | 1 | For full page bleeds add 3/16 inch. |

If you wish to place an ad of a different
size, or need your ad revised to fit our format, please contact
Nancy Novak, advertising/marketing manager at (520) 297-5181
or
for information.
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SPECIAL
POSITIONING
No special positions are guaranteed other than back and inside
covers.
Coupon backup will be avoided if specified on the insertion
order.
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ACCEPTABLE
FORMATS
High-resolution PDF; EPS (include fonts and graphics); PageMaker
(include fonts and images); Adobe PhotoShop; JPEG; and TIFF files. If
you have an FTP site, you may provide us with the website and instructions
for access and we will download the file. Any additional requests/questions
regarding format should be directed to Perry Baird, editor, at (608)
258-4386 or
.Any costs incurred by Wisconsin
Energy Cooperative News for outsourcing of materials that do not meet
acceptable formats for publication will be billed back to the advertiser.
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CLASSIFIED
ADS
Classified ads from members of co-ops that subscribe to WECN are a
minimum of $11 per insertion for 20 or fewer words. Additional words are
$.55 per word. As proof of membership, enclose the address label from
your magazine. Non-member classified ads are a minimum of $22 per
insertion for 20 or fewer words. Additional words are $1.10 per word.
Frequency discounts apply to classifieds. Classified ads must be paid in
advance. No agency commissions or other discounts (except frequency
discounts) are allowed. Proofs are not provided prior to publication.
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CLASSIFIED
DISPLAY ADS
Display ads of 2-1/4 inch x 2 inch or less may be placed in the classified
section at the editor’s discretion. Advertisers may specifically request
such placement for ads 2-1/4 inch x 2 inch or less.
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