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RATE CARD

  READERSHIP   SPECIAL SERVICES
POLICY GUIDELINES SUBSCRIPTION RATES
SIZES AND PRICES MECHANICAL REQUIREMENTS
ADVERTISING RATES ACCEPTABLE FORMATS
PREMIUM POSITIONS CLASSIFIED ADS
COMMISSIONS AND DISCOUNTS CLASSIFIED DISPLAY ADS
ISSUE AND CLOSING RATES READER PROFILE & TRENDS

PRINTABLE RATE CARD HERE (pdf)

 

READERSHIP

Wisconsin Energy Cooperative News
has a rate base of 160,000 with 304,000 monthly readers.

CLICK HERE FOR READER PROFILE & INTERESTS

 

POLICY INFORMATION AND GUIDELINES

Advance payment is required on new display accounts. We reserve the right to refuse advertising that we consider inappropriate for any reason. Our policy prohibits acceptance of “personals” or advertising for 900 numbers. We may request samples of unknown mail-order merchandise before accepting advertising. For display ads, one tear sheet will be provided with invoice unless otherwise requested by agency.

STANDARD SIZES AND PRICES

Wisconsin Energy Cooperative News is a
magazine that utilizes three columns of 2-1/4 inches wide.

ADVERTISING RATES
(Effective January 1, 2013)

BLACK AND WHITE

Column inch B&W
108.00
1/6 page B&W
468.00
1/4 page B&W
788.00
1/3 page B&W
938.00
1/2 page B&W
1,390.00
2/3 page B&W
1,838.00
Full page B&W
2,622.00

COLOR
Four-color process for inside ads
845.00
Spot color
385.00

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PREMIUM POSITIONS

2nd cover (inside front), includes four-color process
3,810.00
3rd cover (inside back), includes four-color process
3,810.00
4th cover (back), includes four-color process
4,095.00

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FREQUENCY/COMMISSION DISCOUNTS

Three display ad insertions within a year
  2% Discount
Six display ad insertions within a year
  5% Discount
Twelve display ad insertions within a year
10% Discount
Agency Discount for digitally provided
display ads of 2 column inches or more
15% Discount

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ISSUE AND CLOSING DATES

Wisconsin Energy Cooperative News is published monthly, reaching readers by the first of the month. Deadline for space reservations for display ads is the 20th of the month, two months prior to the issue date). The deadline for artwork is the 1st of the month prior to the issue date.

SPECIAL SERVICES
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We are anxious to help you with advertising inserts, reply cards, or special services. Please call for quotes and specifications.
 
SPECIAL POSITIONING
 
No special positions are guaranteed other than back and inside covers. Coupon backup will be avoided if specified on the insertion order.
 
 
SUBSCRIPTION RATES

Subscriptions for those who are not members of participating rural electric co-ops are $10 per year (12 issues), or $28 for three years (36 issues).
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MECHANICAL REQUIREMENTS
(Trimmed pages are 8-3/8 x 10-7/8 inches).

PAGE UNIT
INCHES WIDE
X
INCHES DEEP
Full
7-3/8
X
9-3/4
Full page bleed
8.565
X
11.063
Trimmed page
8.375
X
10.875
2/3 page

4-5/8

X

9-3/4

1/2 page horiz

7-3/8

X

4-7/8 

1/2 page vert

4-5/8

X

7-3/8 

1/3 page horiz

4-5/8

X

4-7/8 
1/3 page vert

2-1/4

X

9-3/4 

1/4 page

4-5/8

X

1/6 page horiz

4-5/8

X

2-1/4 

1/6 page vert
2-1/4

X

4-7/8 

Column inch

2-1/4

X


  • If you wish to place an ad of a different size, or need your ad revised to fit our format, please contact Nancy Novak, advertising consultant (520) 297-5181 or for information.

ACCEPTABLE FORMATS

High-resolution PDF; EPS (include fonts and graphics); Adobe InDesign (include fonts & images); Adobe Photoshop; JPEG; & TIFF files. If you have an FTP site, please provide the website & instructions for access and we will download the file. Any additional requests/ques-tions regarding format should be directed to Dana Kelroy, editor, at (608) 258-4386 or , Any costs incurred by Wisconsin Energy Cooperative News for outsourcing of materials that do not meet acceptable formats for publication will be billed back to the advertiser.

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CLASSIFIED ADS

Classified ads from members of co-ops that subscribe to WECN are a minimum of $11 per insertion for 20 or fewer words. Additional words are $.55 per word. As proof of membership, enclose the address label from your magazine. Non-member classified ads are a minimum of $22 per insertion for 20 or fewer words. Additional words are $1.10 per word. Frequency discounts apply to classifieds. Classified ads must be paid in advance. No agency commissions or other discounts (except frequency discounts) are allowed. Proofs are not provided prior to publication.

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CLASSIFIED DISPLAY ADS

Display ads of 2-1/4 inch x 2 inch or less may be placed in the classified section at the editor’s discretion. Advertisers may specifically request such placement for ads 2-1/4 inch x 2 inch or less.

PRINTABLE RATE CARD HERE (pdf)

 

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