| Established in 1940 with a circulation
of 13,050, Wisconsin Energy Cooperative News, (formerly
known as Wisconsin R.E.C. News) was initially the voice
of 11 rural electric cooperatives. In our 64-year history
we have grown to become an active consumer group with
a total readership of approximately 300,424* that reflects
the living patterns and values of rural Wisconsin.
*Readership based on an average of
2 adults readers per household.
Simmons Custom Media Studies Division. 1998
|
|
CIRCULATION
|
Our total paid and/or requested
circulation
Our total complimentary circulation
TOTAL CIRCULATION |
151,311
660
151,971 |
|
READERSHIP SUMMARY
|
| HAVE READ
3 OR MORE ISSUES |
83.8% |
| READ ALL
FOUR ISSUES |
73.9% |
| PURCHASED
BY MAIL ORDER |
73.6% |
| OWN LEASE
1+ TRUCK OR MORE |
70.8% |
| OWN COMPUTER |
58.1% |
| HAVE GARDEN |
86.6% |
| HAVE CABLE/SATELLITE
DISH |
61.3% |
| VACATION/PERSONAL
TRIPS |
85.6% |
| TRAVEL OUTSIDE
HOME STATE |
64.4% |
| RECEIVED HIGHER
EDUCATION |
41.9% |
| HOUSEHOLD INCOME
$40,000 or MORE |
57.7% |
|
SUMMARY OF FACTS WORTH NOTING
|
- 83% of Wisconsin Energy
Cooperative News readers
have read 3 or more of the last four issues.
This affords our advertisers with the best possible
exposure for their products and services.
|
- 73.6% of our readers have
recently made mail order purchases, increasing
the likelihood of a positive responses to your ad.
|
- The household income of
57.7% of our readers of $40,000 or more, providing
them with more disposable income.
|
- Results show 41.9% of our
readers have some level of higher education; 22.9%
have a 4-year degree or more.
|
- Nearly 95% of our readers
own their own homes and are consumers of a
wide range of house and garden products.
|
ADDITIONAL DEMOGRAPHICS FOR SPECIFIC AREAS
OF INTEREST
ARE AVAILABLE UPON REQUEST.
RESULTS OF 1998 SIMMONS SUBSCRIBER STUDY
|
