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READERSHIP

 Established in 1940 with a circulation of 13,050, Wisconsin Energy Cooperative News, (formerly known as Wisconsin R.E.C. News) was initially the voice of 11 rural electric cooperatives. In our 64-year history we have grown to become an active consumer group with a total readership of approximately 300,424* that reflects the living patterns and values of rural Wisconsin.

*Readership based on an average of 2 adults readers per household.
Simmons Custom Media Studies Division. 1998

 CIRCULATION
Our total paid and/or requested circulation
Our total complimentary circulation
TOTAL CIRCULATION

 151,311
660
151,971

READERSHIP SUMMARY 
 HAVE READ 3 OR MORE ISSUES

 83.8%

 READ ALL FOUR ISSUES

 73.9%

 PURCHASED BY MAIL ORDER

 73.6%

 OWN LEASE 1+ TRUCK OR MORE

 70.8%

 OWN COMPUTER

 58.1%

 HAVE GARDEN

 86.6%

 HAVE CABLE/SATELLITE DISH

 61.3%

VACATION/PERSONAL TRIPS

 85.6%

TRAVEL OUTSIDE HOME STATE

 64.4%

RECEIVED HIGHER EDUCATION

 41.9%

HOUSEHOLD INCOME $40,000 or MORE

 57.7%


SUMMARY OF FACTS WORTH NOTING
  •  83% of Wisconsin Energy Cooperative News readers have read 3 or more of the last four issues. This affords our advertisers with the best possible exposure for their products and services.
  •  73.6% of our readers have recently made mail order purchases, increasing the likelihood of a positive responses to your ad.
  •  The household income of 57.7% of our readers of $40,000 or more, providing them with more disposable income.
  •  Results show 41.9% of our readers have some level of higher education; 22.9% have a 4-year degree or more.
  •  Nearly 95% of our readers own their own homes and are consumers of a wide range of house and garden products.

ADDITIONAL DEMOGRAPHICS FOR SPECIFIC AREAS OF INTEREST
ARE AVAILABLE UPON REQUEST.
RESULTS OF 1998 SIMMONS SUBSCRIBER STUDY

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